Plugin Update Distribution

Ship plugin & theme updates to every WordPress site at once

Stop logging into every client's wp-admin with a ZIP file. Upload a release once and every connected site updates itself. Changelogs, version history, and CI/CD included.

No credit card required Live in 5 minutes GitHub Action included
wp-releases deploy my-plugin@1.2.3
Deploy complete 2.4s · 3 sites

Pricing

Simple, transparent pricing

Start free. Scale when you need to. No surprises.

Most popular

Pro

For developers managing multiple plugins.

/mo

€96 billed annually

Start free trial
  • Up to 10 plugins
  • 10 GB
  • Unlimited
  • Automatic site updates
  • CI/CD & GitHub Action
  • REST API access
  • Unlimited
  • Priority support
Prices in EUR · Taxes may apply · Cancel anytime

Frequently asked questions

What is AutomagicWP?
AutomagicWP is a private WordPress plugin distribution platform. Upload a plugin release once and every connected WordPress site updates automatically. No ZIP files, no manual wp-admin logins, no checking who is still on the old version.
How does automatic plugin updating work?
You connect each WordPress site with a single API key. When you publish a new release on AutomagicWP, WordPress checks for updates on its normal schedule and pulls the new version automatically through the standard WordPress update mechanism.
Is AutomagicWP free to start?
Yes. AutomagicWP has a free tier with no credit card required. You can connect your first plugin and sites in under five minutes and ship your first automated release the same day.
Does AutomagicWP work with private or commercial plugins?
Yes, that is the primary use case. AutomagicWP is designed for plugins that are not on WordPress.org: agency builds, client-specific plugins, and commercial plugins you sell or distribute privately. It supports license key gating so only authorised sites receive updates.
How is AutomagicWP different from Freemius?
Freemius is a monetisation platform built around public plugin storefronts, subscription billing, and upgrade prompts. AutomagicWP focuses on distribution: version history, auto-updates, and CI/CD. If you don't need a public storefront or payment processing, AutomagicWP is a simpler, lower-cost fit.

Ship the next release without touching wp-admin

Connect your plugins and sites once. Every release you push after that goes out on its own. No ZIP uploads, no manual logins, no checking who's still on the old version.

Built by a developer who had the same problem. Read the story →